1/25/07 - NCAA Release
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The NCAA has launched a branding campaign directed at Division II. The tag line is - I Chose Division II.
A hexagon plays a prominent role in the campaign. The six sides of the hexagon represent the six key attributes of Division II - Passion, Balance, Resourcefulness, Service, Learning and Sportsmanship.
What is Division II?
Life in the Balance. Higher education has lasting importance on an individual's future success. For this reason, the emphasis for the student-athlete experience in Division II is a comprehensive program of learning and development in a personal setting. The Division II approach provides growth opportunities through academic achievement, learning in high-level athletic competition and development of positive societal attitudes in service to community. The balance and integration of these different areas of learning opportunity provide Division II student-athletes a path to graduation while cultivating a variety of skills and knowledge for life ahead.
View video of the campaign here:
I Chose Division II - Short version (7 MB)